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ServiceTitan will not give you a price without a demo, and the demo is a sales call. Going in with nothing but a monthly number in mind is how shops end up signing for more seats, more add-ons or more years than they planned.

This guide collects what you can know before that call: what ServiceTitan's own site says, what the company has told investors in its SEC filings, and what third parties estimate, labeled as third-party.

What ServiceTitan publishes (as of October 4, 2026)

The pricing page describes per-technician pricing and three packages, Starter, Essentials and The Works. Each one has a Request Pricing button and no dollar figure.

  • Starter lists dispatching, scheduling, call booking, invoicing and a price book. Mobile estimates, payroll management, advanced reporting, commission tracking and customizable memberships are listed under it in grey type, outside its bulleted list, which reads as not included; the page does not say so in words, so confirm it in the demo.
  • Essentials adds mobile estimates and payroll management.
  • The Works lists everything, with configurable payroll.
  • Pro add-ons are listed with no prices: AI Virtual Agent, Marketing Pro, Contact Center Pro, Pricebook Pro, Fleet Pro, Scheduling Pro, Dispatch Pro and Field Pro.
  • No free trial. The demo form asks whether you have at least one full-time office employee.

Payment processing rates are not published either. The payments page says fees depend on the payment method, the transaction type and your agreement with ServiceTitan Payments. The financing page describes integrated customer financing with no additional fees and does not list lender rates or what a financed job costs the business.

What the SEC filings say

ServiceTitan is a public company, so it describes its contracts in its Form 10-K for the fiscal year ended January 31, 2026 and its Form 10-Q for the quarter ended July 31, 2026. In plain terms:

  • Length. New customers mostly sign annual or multi-year agreements, with "contract terms typically ranging from 12 to 36 months." Some upsell-product and legacy customers are month to month.
  • Renewal. In nearly all cases contracts renew automatically unless cancelled in advance.
  • Billing. Customers are generally billed monthly, in advance, whatever the term length.
  • What sets the price. The package's features and the size of your business, generally the number of field technicians, sometimes the number of end customers or your revenue.
  • Onboarding. Onboarding and training are generally invoiced separately at the start of the contract or as ordered. Professional services and other revenue, mainly onboarding and training, was $35.5 million in fiscal 2026, 3.70% of total revenue.
  • Payments. ServiceTitan earns usage-based revenue, mostly from payment processing run through its platform. That revenue grew 23% in fiscal 2026, which the 10-K attributes to more transaction volume and a higher earn rate on it.
  • Who buys it. About 10,800 Active Customers as of January 31, 2026, each with over $10,000 of annualized billings. By April 2026, more than 2,000 customers each had over $100,000 of annualized billings.
  • Max. The 10-Q describes Max, an AI package introduced in fiscal 2026. Existing customers who upgrade to Max typically are not billed for the first quarter and pay no onboarding fee.

For a small shop this means the price grows with every tech you hire, a contract can run three years, onboarding is a separate bill, and card processing is a revenue line for the vendor, so its rates are worth negotiating.

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Third-party price ranges (not from ServiceTitan)

These figures are estimates by outside sites. ServiceTitan has not published or confirmed them.

  • ITQlick, a software directory (page marked reviewed and audited July 1, 2026): license costs of $250 to $500 or more per technician per month; implementation of $5,000 to $15,000 or more for small and midsize businesses, and over $50,000 for enterprises.
  • OneCrew, a competing software vendor (blog post updated July 29, 2026): Starter about $245 to $300, Essentials $300 to $400, The Works $400 to $500 per technician per month.

Other sites repeat similar ranges, and none of the estimates we opened cites a contract or invoice. Treat them as a starting point for the conversation, not a quote.

Fig. 1 Third-party rangesDrawn to scale: dollars; our arithmetic on third-party ranges
Third-party estimates for ServiceTitan, as ranges on one dollar scale. 3 techs: 12 months $8,820 to $18,000; first year with implementation $13,820 to $33,000; 36 months $26,460 to $54,000. 5 techs: $14,700 to $30,000; $19,700 to $45,000; $44,100 to $90,000. Published-price plans with job costing for 3 techs and an office login: $1,788 to $4,584 a year.3 techs12 months, $245–$500 per tech$8,820–$18,000First year with implementation$13,820–$33,00036-month term, subscription$26,460–$54,0005 techs12 months, $245–$500 per tech$14,700–$30,000First year with implementation$19,700–$45,00036-month term, subscription$44,100–$90,000For comparisonPublished plans with job costing, 1 year3 techs + office$1,788–$4,584Dollars, our arithmetic
Fig. 1 — Outside estimates for ServiceTitan, not published or confirmed by ServiceTitan. For 3 techs the first year runs $13,820 to $33,000 on these ranges, against $1,788 to $4,584 for the published-price plans with job costing.

What the third-party ranges would add up to (our arithmetic on their numbers):

3 techs5 techs
12 months at $245 to $500 per tech$8,820 to $18,000$14,700 to $30,000
First year with $5,000 to $15,000 implementation$13,820 to $33,000$19,700 to $45,000
36-month term, subscription only$26,460 to $54,000$44,100 to $90,000

These totals leave out card processing, Pro add-ons, hardware and any charge for office logins. In the site's example shop (3 techs, 3,650.4 billable hours a year), a first year of $13,820 to $33,000 adds $3.79 to $9.04 to the break-even rate per billable hour. Run your own figures in the labor rate calculator.

Questions to ask in the demo

  1. What is the price per technician for each package, and are office, dispatcher and owner logins charged?
  2. Who counts as a technician: apprentices, part-timers, seasonal help?
  3. How long is the term, how much notice does cancelling at renewal take, and is there a cap on renewal price increases? (Other vendors' published terms are compared in field service software contract terms.)
  4. Can the seat count go down mid-term if you lose a tech?
  5. What does onboarding cost, what does it cover (price book build, data import, training), and how long does it take?
  6. Which Starter features are actually included, and what do the Pro add-ons you are being shown cost?
  7. What are the card, ACH and Tap to Pay rates, in writing, and do they change with volume?
  8. What does the financing lender charge the business per financed job?
  9. Are any free or discounted months written into the contract?
  10. Can you export customers, the price book and job history if you leave?

A multi-year agreement is a contract; this is general information, and an attorney can review the terms before you sign.

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Smaller alternatives with public prices

Jobber, Housecall Pro, Service Fusion and ServiceM8 publish their prices and offer month-to-month billing. For a 3-tech shop with one office login, their published plans that include job costing ran $1,788 to $4,584 a year on October 4, 2026; see field service software for small plumbing shops and the side-by-side cost math in Jobber vs Housecall Pro. FieldEdge, Workiz and FieldPulse are quote-only, like ServiceTitan.

Bottom line

You cannot price ServiceTitan from its website. What you can know is the shape of the deal: per-technician pricing, a likely 12- to 36-month term that renews on its own, onboarding billed on top, and payment rates set in your agreement. Get every one of those numbers in writing, add them to your card fees, and compare the yearly total with a published-price tool before you sign.

Sources

  1. ServiceTitan, Inc. Form 10-K for the fiscal year ended January 31, 2026U.S. Securities and Exchange Commission
  2. ServiceTitan, Inc. Form 10-Q for the quarterly period ended July 31, 2026U.S. Securities and Exchange Commission
  3. ServiceTitan Pricing and Plans Cost InformationServiceTitan
  4. Payment Processing for Service BusinessesServiceTitan
  5. Integrated Customer Finance OptionsServiceTitan
  6. ServiceTitan 2026: Honest Expert ReviewITQlick (third-party software directory)
  7. ServiceTitan Pricing: Costs, Plans, and Fees (2026)OneCrew (competing software vendor)

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